January 22, 2016
Developed a new marketing strategy for the Student Government Association. The strategy focused on four key areas- Web, Email, Social Media, and On-Campus Presence. A major change was a shift from mass-marketing to more targeted messaging. For example, students were classified into groups such as active member, interested student, and non-involved student and were given targeted messages accordingly. Email was a new addition, and typically has a 40% open rate for generic newsletters, and roughly 70% for targeted mailings.