Robbie's Blog

Email Marketing with SGA

January 22, 2016

Developed a new marketing strategy for the Student Government Association. The strategy focused on four key areas- Web, Email, Social Media, and On-Campus Presence. A major change was a shift from mass-marketing to more targeted messaging. For example, students were classified into groups such as active member, interested student, and non-involved student and were given targeted messages accordingly. Email was a new addition, and typically has a 40% open rate for generic newsletters, and roughly 70% for targeted mailings.

Latest Blog Post

If you're like most people (and I'm guilty of it too), it can...

other posts

  • May 2015