Thoughts and strategies for building a tech stack that works, for teams both big and small.
How to show the "what's in it for me"
"Why can't we have just one tool?"
"I'm Robbie and I help make numbers less scary" was my catchprhase
Brands can't grow without being on social, but the "how' is hard
Training is the "make or break" of a tool long term
Marketing is all about selling- not to customers, but your team
